Baby Boom (1987) is the story of a successful New York businesswomen J. C. Wiatt who is doing well in her professional life until a distant cousin passes away and entrusts her child Elizabeth to her. After J. C. starts caring for Elizabeth she struggled to stay on top of her work, was often late to work. Dissapointed with her recent performance, her boss decided to give her major account to her colleague and told her they were no longer interested in making her a partner. J.C. decided to quit her job and bought a house in a small town in Vermont. Life in Vermont was a struggle for J.C., as she adapted to a new way of life in the small town. During the long boring days in her new house she developed baby food for Elizabeth from the apples she had from her orchard. She approached the local store to sell her baby food. Some tourists came in while she was in the store and they just fell in love with the idea of gourmet baby food. So J.C. started her own gourmet baby food business called Country Baby. Her business was a hit and she became a successful women entrepreneur. A big New York-based company offered to buy her company, but after thinking it about J. C. decided not to sell her business. Instead, she chose to stay in Vermont and manage her business.
This is a great movie about a women entrepreneur. In fact, it is a classic illustration of the reason many successful women are believed to pursue entrepreneurship- the inability to balance the demands of their family and work. For women who find themselves in such a situation, entrepreneurship offers them the flexibility that they do not have wnen they are working for others. Baby Boom also illustrates many other entrepreneurial concepts, such as gureilla marketing, young venture acquisition, and product positioning. I believe it’s a movie worth watching, especially for those interested in entrepreneurship.