Tucker: The Man and his Dream

TuckerTucker: The Man and his Dream is my favorite entrepreneurship-related movie. It is a movie about Preston Tucker, an American automobile designer and entrepreneur. It is the (fictionalized) true story of an entrepreneur who had a dream to produce the best car of his time. His dream cars had features that other contemporary cars (including the big Michigan automobile companies) did not have- an air-cooled rear engine, disk brakes, independent 4-wheel suspension, an additional center headlight that pivoted left and right for better vision when turning, a padded dash, seatbelts, and a popout safety windshield. He raised money, generated demand, and set up a factory to make his dream cars. Unfortunately, like many other entrepreneurs, he was not able to fight the Big Guys and failed to fulfill his dream.

Given that Tucker is my favorite entrepreneurship-related movie, there are many things I like about it. But what I like most about it is that it reminds me of a great Indian lore who is a legendary figure in Indian history- Subhash Bose, popularly referred to as Netajee (The Leader). On the surface, it is difficult to see many similarities between Tucker and Bose. Dig deeper, and you find two characterestics, two really important qualities, that both men shared- They were men with big dreams and they dealt with failure. The movie shows Tucker as a man who dreamed of making and selling a revolutionary new car in an industry dominated by giant automobile companies. Anyone who knows the autombile industry knows that it is a business with really big entry barriers. To borrow from management guru Michael Porter, it is not easy to get into the automobile industry.  However, Tucker believed he could do it, he convinced many people to believe in him, and dedicated his life to achieving his dream. Bose, on the other hand, was no friend of entrepreneurs. However, he like Tucker, had a Big, Hairy, Audacious Goal (GOAL) to militarily defeat the mighty British army to free India. He believed he could do it, convinced millions to follow him, and dedicated his life to achieving his dream. Both men encountered many obstacles on their way, failed many times, and after every failure they would come up with an even more daring next step. Both men also failed to fulfill their dream directly. The Tucker Corporation was ultimately unsuccesful in manufacturing and selling the new Tucker car, and so The Indian National Army Bose founded also failed in its military battles against the British Army. But, in some ways, both men succeeded- The automobile industry gradually accepted many of Tucker’s revolutionary ideas and the British did have to leave India. Of course, despite their apparent failures both men became legends, living in the hearts and minds of the people.

 So, I guess, in some ways Tucker: The Man and his Dream raises an important question for entrepreneurs and those interested in entrepreneurship- How do you define success and failure for entrepreneurs? Is an entrepreneur succesful when s/he makes a lot of money (e.g. Bill Gates), when s/he succesfully introduces a revolutionary new product (e.g. Steve Jobs), or is it just the ability to dream and “go where no man has ever gone before” that is the true definition and success of an entrepreneur?  

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25 responses to “Tucker: The Man and his Dream

  1. i really enjoyed this movie because it showed that tucker was a creative engineer when it came to solving the problems for the automobile industry. unfortunately his competition was a fierce and angry giant that hauled him into court to force tucker to produce 100 cars within an alotted amount of time. since he was unable to do this he was closed down. i think that the government regulations and the palm greasing back then set the automobile industry really far behind. the only reason that the competitors did what they did is because once his idea hit main stream the competitors new they wouldn’t have a chance to compete against a far supieror vehicle that was produce by tucker. there are only a couple of these cars left in the world one that i know of is in the smithsonia museum in Washington DC. they are worth several millions just for one car. sometimes i think competition can be a very bad thing for us as a whole in this instance.

  2. is there a site where I can watch the movie streaming, because I am really interested in it!

  3. This is a good movie to get an idea about what it takes to be an entrepreneur. Throughout the movie Tucker just continues to chase his dream set back after set back. Those setbacks were having his workers tell him it can’t be done, a prototype that was a junk heap, politicians warning him to stay out, not being able to control his own company because of a contract, etc. In these situations it could be easy for someone to decide maybe it isn’t worth it. Tucker decided it was all worth it (the car and being an entrepreneur).

    Another good example of Tucker being an entrepreneur was during his trial. Being the always thinking entrepreneur, he sketches plans for his next project.

  4. When I watched the movie, “Tucker,” I was reminded of the concept of innovation application from my business management class. Innovation application is the stage in which an organization takes a developed idea and uses it in the design, manufacturing, or delevery of new products. This is when the innovation emerges from the lab and transformed into tangible goods. The concept of innovation application was apparent in the movie when Tucker and his workers took this innovative idea from the drawing board to the assembly line, where it was made into a tangible good. The innovations Tucker added to the automobile industry was the engine mounted in the rear, disc brakes, foam covered dashboards, breakaway glass, and a headlight that turned with the wheels for greater visibility.
    The entrepreneurship application of the movie was good and showed how innovation and ambition can take an entrepreneur a long way. I learned to stick with what you want to accomplish, and work hard at it, and you will succeed. Also, it helps to have an innovative idea to be successful.

  5. Edward T Habermeyer

    I too was reminded of the concept of innovation when I watched the movie. Following the idea process to development and fixing flaws and adjusting to realities and regulations to the final product which was to be produced. The movie really showed that it starts as a good idea but it takes a good process from start to finish to get even good ideas off the ground. I also think it is a travesty how the big companies can flex and force competition out. It is actually unethical by many big players. The worst part is that it happens more than we realize. And while it is good for the big companies, in the end it is the consumer who is hurt.

  6. I recently watched this movie and thought it was a pretty good movie. I found it inspiring that a man like Preston Tucker was willing to make a car that was based on safety and value and introduced many of the standard features of modern vehicles.

  7. Nick German

    Tucker: The Man and his Dream, is a movie about ideas and one man’s struggle to make those ideas a reality. Preston Tucker is an American entrepreneur and auto designer who is constantly thinking about what to pursue next.

    At the beginning of the movie, Tucker designed an armored car equipped with a turret that he thought could be used by the U.S. military. The vehicle was rejected on the basis of it being ‘too fast’ and the concept never reached mass production. The turret on the other hand, became a product that was in high demand during WWII. These ‘bubbles’ were outfitted on numerous aircraft and Tucker was able to meet the large demand by developing a turret factory in his barn.

    At this point (still very early on in the movie) Tucker’s ideas turn to developing a product to meet civilian needs. He begins to develop a car named the ‘Tucker’. This car boasts greater speed, improved safety features and modern styling. Early on, Tucker runs into design problems, but he eventually succeeds at producing a prototype vehicle.

    This is when the Big 3 (Ford, GM and Chrysler) take notice of Tucker’s vehicle. They realize that if the Tucker becomes a big seller, they will be forced to invest heavily in redesigning their automobiles to remain competitive. For the rest of the movie, the power of the Big 3 is prominently displayed. The Big 3 have strong political clout which they use to eventually force Tucker out of the business industry.

    What I liked most about this movie, was Preston Tucker’s ability to enthusiastically move on to a developing a new idea after a previous failure. Even after meeting his production requirements for the Tucker and still having his factory taken away, he is un-phased and continues to run with new ideas.

  8. When I watched the movie, “Tucker: The Man and his Dream” I was reminded of the concept of competition from my Management course. Competition is the key component of Porter’s five forces model that analyzes an industry. Competition is present in every industry and business of today. Without competition consumers would have inferior products and services. Competition drives the economy and leads to innovations and new technology that makes the world a better place.
    The concept of competition was demonstrated in the movie when Tucker decided to
    make a new automobile that would be better than anything currently manufactured by the big three: Ford, General Motors and Chrysler. His automobile had an air-cooled rear engine, disk brakes, independent 4-wheel suspension, an additional center headlight that pivoted left and right for better vision when turning, a padded dash, seatbelts, and a pop-out safety windshield. None of the other major automobile manufacture models had these features that his automobile had. His company was a new entrant to the automobile manufacturing industry and the big three were afraid of the competition he was bringing to the industry. They used several shady tactics, such as spying on his operations, to bring Tucker down, but he didn’t go down without a fight.
    I think this movie related the best to entrepreneurship of the first three movies I have watched. Tucker designed his car to be the best and never gave up on it. If something didn’t work or someone thought it was impossible, he found a way for it to work. He wouldn’t take “no” as an answer from anyone and he was relentless in his quest to surpass the big three.

  9. When I watched the movie “Tucker: The man and his dream”, I was reminded of the concept of advertising from my sales marketing class. Advertising is the organizational mechanism which presents information about a company’s products, service and their usage to customers. The main purpose of advertising is to attract customer attention, and induce more customers to order. Firms use advertising to create a brand image to achieve brand loyalty among customers. Several different mediums such as newspaper, radio, TV, movies, billboards, telephone, journals, internet, and the package of the product deliver the advertisements to the customer. Advertisements are placed anywhere people often and easily recognize it. Each advertisement has a message which addresses people either directly or indirectly. In the last 20 years, advertising became more and more important, and today it is a crucial part of an organizations’ success.
    The concept of advertising was demonstrated in the movie in many ways, especially with the newspaper ad and the presentation of the automobile Tucker. The advertising in newspaper and journals helped Tucker to draw attention and more important to attract investors. The presentation of the first Tucker in the manufacturing plant is used by Preston Tucker and his company to be in the eye of public and to inform the press.
    The movie is a great movie about an outstanding entrepreneur and his dream of making a safe automobile including several technical innovations. The movie gives young entrepreneurial students an understanding of the negative side of dominant market forces and their influences on society, government, etc. It demonstrates that the way to become successful in an existing business is not easy and competitors try to restrict your market entrance and establishment.

  10. When I watched the movie, Tucker: A Man and his Dream, I was reminded of the concept of business ethics from my business classes. The idea behind business ethics is that all peoples involved; government, corporations, and even consumers need to adhere to the ethical standards set by various governing bodies. This also includes regulatory agencies such as the SEC (Securities and Exchange Commission), high powered politicians, and lobbyist groups play by the rules as well.
    The concept of business ethics is demonstrated throughout the movie in a different number of ways. The first thing that I thought was ethically “troubling” was the fact that Tucker really didn’t even have a car, although he portrayed it to investors, his family, and the public like he did. He took out magazine ads and spread the word to the public about how amazing and safe the car was, but had never tested the car or had even built it yet. Even though he ended up producing 50 cars, he still portrayed a product and tried to sign up people to buy it before he had it in actual production.
    The second type of un-ethical business behavior was by the SEC who falsely made up a report about Tucker and his car, and then tried to bring him down with charges of fraud and money laundering. The high powered senator who took over his company, and then virtually pushed him out of it was working for the “big three,” and wanted Tucker to be shut down. The big three used their power to un-ethically try and shut down his plant and ruin Tucker’s life.
    I thought the entrepreneur application of the movie was good. It reinforced what we have been talking about the entire semester, and that is if you have a passion for something and want to see it through, you will do whatever it takes to get it done. Tucker and his family and crew of mechanics put in a lot of hard work and self sacrifice to make the dream a reality.

  11. Bobbie Adams

    I was not a big fan of this movie, it was all about cars and that is not really my style. But Preston Tucker seemed like a very smart man. He could talk to people and get them to see and do what he wants. Like when he served the rare roast beef with that graphic slide show. His friends always doubted him when he would talk to people, but his conversations always worked to sway the people. It was crazy to see how politics can really sabotage small business to save big business. When Tucker was talking to the jurors I liked when he said that they are closing the door on progress squashing everything we fought for in the first place. It was just great to see how Tucker set the standards for cars now, like using seatbelts. Tucker must have been a good man because his workers were really loyal to him. It was funny at the end when they brought all fifty cars to the courthouse. They might not of sold a lot of cars, but they sold the idea and that is what really counts.

  12. When I watched the movie Tucker; The Man And His Dream, I was reminded of the theory of the free enterprise system from my Intro to Business course. The free enterprise system, or capitalism, is the foundation for the American economy. The definition of a free enterprise system is “an economic and social system in which the means of production are predominately privately owned and operated, and in which investments, distribution, income, production, and pricing of goods and serviced are determined through the operation of a market economy.” This simply states that the only forces impacting an entrepreneur or his product and its pricing, are the consumers and their demands for such product or service. The government and other large entities are not to inhibit or restrict the development and enhancement of products and services that may enhance or better the public. The system is designed to support progress, ingenuity, and creativeness of citizens living in such an economy.

    The theory of the free enterprise system was demonstrated in the movie when Preston Tucker had an idea for a revolutionary car that had safety features and accommodations that would give the public the opportunity to have “tomorrow’s car, today,” and decided to publish an advertisement in a magazine. The ad was developed to see how much support Tucker had from the public to develop such a car. The results of the magazine ad were unexpected and overwhelming for Tucker but showed him that there certainly was a demand for his product. This displays the free enterprise system in that the demand of the public is what drives inventors and entrepreneurs to develop new ideas and concepts and implement them into the real world. Although this shows the free enterprise system at work, there were certainly other forces keeping Tucker from developing his idea. The “Big Three” felt threatened by Tucker since his car had so many safety features and new innovations, as well as being produced at a fraction of what they could build a car for. These large car companies, along with government help, snuffed out Tucker’s dream. This shows the kind of corruption there can be in a free enterprise system. The idea of capitalism is great but there are many loopholes in the system that it makes people question the whole validity of it.

    I think the movie Tucker: The Man and His Dreams was an excellent movie and correlated nicely with our Entrepreneurial Foundations class. There were many concepts that can be applied to any person thinking about starting a business. It showed how the dreams of an entrepreneur can come so close to coming true, but are just as likely to be taken away. It also opens the public’s eyes to the kind of pitfalls our systems have. Hopefully this movie inspires those who dream to revolutionize an industry and teaches them to be very careful with how you go about doing so.

  13. I really enjoyed watching this movie. I have always been intrigued by the “automobile” so this movie just fell right in with what is interesting to me. I thought that the Tucker car was an innovative success because of how well it differentiated itself from the competition. I also liked how a wide variety of the attributes to the car were later involved in future automobiles. I found Tucker to be a smart guy with a great vision. I also liked how the movie portrayed the corruption that was prevelant in society at the time. It showed how manipulation can occur from the board of directors, and the extent that rivals can play in starting a business in a highly competitive environment. I also really liked how at the end of the movie Tucker took all the people for a ride in “the car of the future” as I like to call it.

  14. When I watched the movie Tucker: the Man and His Dream, I was reminded of the concept of proactivity from my Organizational Behavior class. As most know, this is the idea of taking initiative to make a vision a reality, but it is more than this. It is the idea of recognizing the responsibility to make that vision tangible with the proper decisions. People are in charge of their own lives.
    The concept of proactivity was demonstrated throughout the movie. The moment that portrayed the concept the most is after Tucker has lost nearly everything but the factory. The original few workers realize that the factory cannot be taken if they can produce fifty cars by the agreed upon date of June 1st. At the time, forty-seven were built and running. The crew recognized that this goal must be met, whether it be only for pride. The motivation to dig in and accomplish this goal was paired with the responsibility that it was their duty, through a signed contract, to live up to their end of the bargain. Fifty cars were in running order by the deadline, but to no avail. The factory was taken regardless. Although the company was in a deep problem, that idea of proactivity was prevalent throughout.
    Tucker was a good look at big business. It showed that immediate full-scale production may not be feasible. It showed that staying ahead, being innovative, and continuously pressing new ideas will pay off, but not without a fight. In the extreme of staying ahead, one does not want to be too far ahead of the time. This could lead to a failing product, simply because it is too “radical.” It may also lead to confidence level that can create more problems than were present before.

  15. I enjoyed watching this movie because Tucker never gave up on his idea. He faced many obstacles that would have prevented most people from achieving their dream. He kept persisting and finding new ways to make his idea work. Even when it looked like he had the slightest chance of succeeding, he found a way. Obstacles are something most, if not all, entrepreneurs go through. This movie is a good example of someone who never gave up on his idea when other people tried preventing him from accomplishing it. Whether you succeed with your idea or dream is not the obstacles that you face, but how you react and adjust to them.

  16. Nick Stoysich

    I enjoyed watching this movie. I agree with Ed how big companies can force out the “little guys”. The government needs to foster innovation not drown it out with bureaucratics. I think this also shows how the big 3 have never really been able to keep up with competition because of their lack of innovation. They took many ideas Tucker had from his car and are now in all cars today. Now with other car manufacturers from Japan, China and other countries they are failing because they can not do the same things to them that they did to Tucker.

  17. Adrienne Losee

    I really liked this movie. I think mainly because I had no knowledge of the story before i watched the movie. Tucker has a great, and very aspiring story. He was a very persistant person who was willing to work for his dream no matter the circumstances. He seemed to always be positive about his dream car production, no matter what problem he was facing. This was my favorite assigned movie so far.

  18. Philip St. Clair

    This is an excellent story about how an entrepreneur found a market opportunity and tried to fix it. The only problem was that the market problem was not ready to be fixed.
    Tucker, in 1946 after reviewing results from a survey, found that most people who were coming home from the war wanted a new car. Not only did they want a new car but they wanted a different looking car than what was currently available. So, with the strong economy and an entrepreneurial spirit, Tucker created a vision for a car that would surpass all others in the industry; the Tucker. At the time he had no more than this vision however and began to market this car to consumers and government alike, pointing out the increased safety features and uniqueness. Little did he know that the actual car that he wanted to create would have to be much different. Anyone can craft up a dreamy model with state of the art features, but mass producing that model and selling it for a profit are areas that Tucker neglected as important in the early stages. Some may consider this technique unethical; the advertising of a car that does not exist, not even a prototype. Still, Tucker proceeded as he got private funding to produce his Tucker automobile.
    The process clearly did not run as smooth as Tucker would have liked. This is because of the nature of the Automobile Industry. First, he could not get governmental funding despite the fact that this car was to be far safer than other manufacturer’s models. This was because the senators and officials were in the back pockets of the “Big 3”. Second, he couldn’t acquire materials and resources at reasonable costs because the “Big 3” forced suppliers to raise prices to Tucker. Third, the “Big 3” were conducting constant surveillance of the Tucker organization to gain intelligence and insight as to the operations. Lastly, poor management decisions were made. For instance the purchase of a facility that was much too large for the company, pressing the deadline to 60 days just to cash in on the veterans coming home from war and poor leadership decisions from ownership and financers. This all made the production of the Tucker extremely difficult in the automobile industry and is why the problem or opportunity was not “ready to be fixed”. The industry would not allow for it. This is a great example of an oligopoly.
    The market as we know it does not act as freely as we might think, with entrepreneurs having the ability to come and go, create and sell as they see fit. The product however, despite not be able to sell was good. Today, out of the 50 Tucker automobiles made 43 out them are still running.

  19. Rachael Schwartz

    After watching this film for my entrepreneurship class a few years ago I was amazed by the chutzpa that Preston Tucker possessed. The man sold only 50 cars, but had a very clear vision that made him a legend in the automobile industry. While he did have a wonderful idea, I found it quite interesting how he displayed such confidence in his product, when there really was no product at all. Though he was a visionary and inspiring, he fell short as a business person. In my opinion Tucker would have been much more successful leaving the business aspects of his business to someone more suitable.
    This film also showed a very interesting side of the automobile industry in the 1940’s. The high cost of entry caused the industry to become an oligopoly, and the leaders in the industry were determined to keep it that way. Sadly it made it almost impossible for Tuckers dreams to ever materialize.
    Though the story takes place almost 70 years ago it is still quite relevant today. Currently big firms such as Wal-Mart are squashing small businesses left and right, creating what could soon become a retail oligopoly. It is depressing to see how easy it is for these large companies to suffocate small ones out of existence, even when the small companies have better products. If we learn anything from the film it is that as a country we must be aware of firms with too much power. Because if we are not aware we could miss out on some really wonderful products.

  20. Tucker truly showed how big business can crush the dreams of the little guy. This form of “censorship” is very prevalent in today’s markets. Great and innovative ideas, like the seat belts and fuel injectors in Tucker, are put down by large corporations. This causes great ideas to never reach the people that they will help.
    What I thought was so amazing was that the big 3 car companies actually copied the ideas of Tucker. Today’s cars actually have these added features. However, these innovations may have never come to be if it wasn’t for Tucker’s efforts. A perfect example is Microsoft today. They constantly block companies out of the market that are threats to them. After, they seem to copy what the other company did and reap the profits. This is exactly what happened in this film.
    Luckily, in today’s day and age it a bit easier to beat the “big guys on campus”. With the internet and many means of communication and distribution it is somewhat easier to get into a market. Still, censorship is everywhere, and I am sure everyday great, innovative ideas are shot down with the support of our government.

  21. Tucker was an excellent film that was entertaining and put to use many of the things we learn in business school. It focuses strongly on entrepreneurship and the hardships faced when trying to launch your own company. Tucker has a vision for his company, which is key to managing strategically. He was to create the car of the future and positions himself to do so. Throughout the film we see him assemble an effective team to help him achieve his objectives and vision. We also learn a lot about the auto industry in America, specifically the barriers to entry. The leading auto-manufacturers combined to form the big three and used all their influence to keep new entrants out of the industry, including Tucker, who they knew they could not compete with. I have not seen a film that put forth more of what i’ve learned about business.

  22. Andrew Lizotte

    I really enjoyed watching this movie and thought it was extremely pertinent to the material we are learning in class. What made it all the more captivating was the fact that it was a true story. What really jumped out at me in this movie is Porter’s Five Forces. While Pearson Tucker had created a vehicle which had innovative design and safety features that would trump vehicles being produced by The Big Three, he underestimated the barriers of entry and the intense competition within the industry.
    While an opportunity did exist in the automobile industry, it is evident that it wasn’t the right opportunity for Pearson Tucker. He did not have the resources to compete in this industry, which is dominated by a few large companies and had the support of the government. I feel as though he unnecessarily rushed the production of the Tucker automobile. His financial resources were strained due to a lack of funding, which lead to him making ethically questionable decisions. He expanded too quickly, buying the largest factory even though he had yet to produce a single functioning car. In addition, I do not think confronting The Big Three head on and trying to directly compete with them was the best idea. They had the money and the ties to destroy his dreams, which they ultimately did. These decisions ultimately led to his demise. By creating a sound strategy for the production and release of the Tucker automobile, he might have had a better chance for success considering the many obstacles he was facing.

  23. This movie was really enjoyable and very entertaining to watch. The movie shows the power of the Big Three automakers during this time period as well as the high influence of politicians over the auto industry. I thought that Tucker’s dedication to his dream of making a revolutionary car was very profound and guided him in making his decisions for manufacturing it. He was very determined to see his innovative ideas come to life, and this determination and passion should be commended. He fought so hard to have his car succeed in the auto industry, yet he was met with many obstacles along the way. This movie clearly displayed industry driver forces and Porter’s Five Forces of Competition. The driver forces of product innovation and technological change and manufacturing process innovation really stuck out for me in the movie. Tucker created the ideas of rear engines, fuel injected engines, disc valves, and seat belts for cars, which were revolutionary innovations for his time. He was a huge promoter of safety for cars and tried to develop ways to increase safety in vehicles. In regards to Porter’s Five Forces, high entry barriers made it very difficult for Tucker to penetrate the auto industry. Even though Tucker’s dream car did not succeed, his innovative ideas would be used in future car models. Tucker would have been more successful if he had developed a stronger strategy for creating and implementing his car. Tucker ultimately did not achieve his dream because he was faced with corruption on the part of Senator Ferguson and was constantly challenged by the Big Three automakers and his Board of Directors. The Board of Directors constantly sought to undermine Tucker’s wishes and did not fulfill their responsibilities of overseeing Tucker’s company. The Board believed that a rear engine would not work for the car and wanted to change the color of the car without Tucker’s consent. He was also met with financial obstacles; however, they were overcome with the help of Tucker’s friend Abe, who provided the necessary funds to manufacture the car. Tucker seemed to rush into buying the plant in Chicago and advertised his car without first creating a prototype before manufacturing it. These were only initial problems in releasing Tucker’s car. Tucker’s dream was finally crushed when he was accused of committing stock fraud and stealing money. His reputation was destroyed by these accusations and the SEC investigation was based on completely false information, which was not backed by any evidence. In the end, Tucker’s allegations of failing to produce cars were dropped, even though he actually did meet these production requirements. But, unfortunately for Tucker it was too late. The movie conveyed the influence the wealthy had over business and their ability to use money to destroy competition. Tucker’s dream of producing a revolutionary car never really came to fruition due to the obstacles he faced with his Board, politicians, and the Big Three. The power of the Big Three automakers coupled with the strong connection between government and business led to the destruction of Tucker’s dream car.

  24. Matthew Maggiacomo

    Tucker: The Man and his Dream is a movie about a car designer that created a car out of thin air and saw it grow to almost full fruition. Tucker saw the environment within the current market, a must for all entrepreneur, and seized an opportunity.

    Tucker starts with a brief idea; the dream. The dream for his car filled with many ideas and features, most of which were not even feasible at that time. The drawing of the Tucker was very in-depth along the lines of how he wanted the end product to look, but almost no attention to how to get there. When Tucker realized that the use of advertisement could give his car exposure, credibility, and success; he saw that as the fuel he needed to drive his production goals. The design of the model was not very thought out, nor was there any actually schematics to anything; just the picture.

    Tucker does a good job of working with people, using their skills and talents (including his own), to achieve success for the Tucker. As the demand for the Tucker car grew, the actual build of the model faltered. Tucker and his crew scrambled to get the prototype car ready for it’s premier; with it nearly catching on fire seconds before on stage.

    The down fall of the Tucker was 3 fold. First was all over the unethical actions by Tucker came to fruition. Although in the final trials, he was falsely accused of not trying to produce the car, he portrayed many ‘half truths’ throughout the movie. He was selling a car he didn’t even have. Some people may see his acts as just, but I view them as unethical and not the best choice of business practices.

    Secondly, Tucker set off on his goal in the wrong fashion. Overlooked by some people is
    Tucker’s actual goal; to have a successful car manufacturing business producing different models. When he first gets into the empty hanger that he was to use as their production line, he talks about having a big company producing different models that he designed. Starting with one model was a acceptable idea, but the way he went about it was not ideal. One example of this is he went on with the purchase of the hanger (also note, it was the biggest building in the USA!) to be used
    for production without first making sure he could obtain the raw materials to start making cars!

    Thirdly, his aggressive attack on the big car companies led to an underlying aspect of the car industry; a high entrance barrier. In the conference room when speaking to the state’s people was the start of this attack. He directly called out these big manufactures in not the most intelligent way. The big companies saw The Tucker as a threat to their bread and butter industry and dealt with it accordingly; they took him out.

    I enjoyed the movie Tucker: The Man and his Dream; I saw it as someone with a great idea that would have been groundbreaking and changed the industry of its time. I also saw someone who understood everything about how people work with NO idea how business works. If Tucker had
    more of an entrepreneurial thought process, he quite possibly could have saved his idea and dream. This movie shows the importance of a business perspective on all transactions; both personal and professional.

  25. The movie “Tucker” is the story of Preston Tucker an entrepreneur. Tucker has a vision to create a revolutionary and futuristic vehicle that the American population will embrace. The Tucker Topedo is Preston’s unique idea for the car that includes groundbreaking features like seat belts, aerodynamic styling, popout windows, fuel injection, and disc brakes. Tucker collaborates with his team of engineers, designers, his son, and a business partner that he meets on a train named Abe Karatz. Tucker proposes the idea of the Tucker Topedo to Abe only to quickly find out that he has no chance.

    Tucker doesn’t let Abe bring down his vision and continues to pursue his goal. The first step was by advertising the Tucker vehicle in a magazine. It turned out to be a smart move because it set off the Tucker craze. Questions and interest poured in from all over the county, and the demand to learn more about the car increased. Tucker responded to the growing demand by purchasing the largest auto plant in Chicago. As the movie goes on things do not run as smoothly as Tucker would want them too. The more he tries to reach higher and higher, the move the entry barriers collided with his goals. Among them were politicians telling him he had no chance, his board member Bennington altering the design, colors, and price of the car, and various setbacks with the assembly of the car.

    Despite all of the hurdles in Tucker’s way, Tucker and his crew are able to assemble the Torpedo and test it successfully on a track. While that was been done, Tucker was being spied on. The spy that was watching him quickly relayed information to the Senator. The Senator quickly made arrangements to prevent Tucker from achieving market success because it would cost other companies billions of dollars to compete with him.

    Tucker’s company later gets shut down by the S.E.C and Tucker is forced to appear in court due to several charges of fraud alleged by investors. In court Tucker makes a last second attempt at showing the jury that he is innocent and that he attempted to create the Tucker, not fraudulently take the investors money. Tucker is found to be not guilty and his legacy for being an innovative automobile entrepreneur lives on for many years to come.

    I really enjoyed watching the movie Tucker. It is a motivational movie to any businessman or woman who want to pursue their goals and dreams not matter what hurdle may get in their way. Tucker’s vision to improve the automobile industry proves that no matter how tough the competitive market may be, anyone can get involved in an industry and shake things up with a competitive business strategy.

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